16 May The rise of subscription boxes
It seems that on a day-to-day basis, subscription box services are becoming more popular on social media.
As this industry has grown, so have the various options that are available to meet interests ranging from cooking supplies, pet supplies, video game and popular culture memorabilia and much more. More likely than not there is a box service to meet your needs.
What makes the subscription box service successful?
According to Zuora, there are multiple areas to keep in mind. They indicate that signing up for the subscription should be user-friendly and accessible across multiple platforms. In addition to this, the article states that any subscription service will need excellent consumer support, because a major portion of transactions will involve renewing existing customers in addition to gaining new ones.
An important way to keep existing clients happy is to provide excellent shipping practices that are timely and that orders are fulfilled accurately.
Zuora also notes the importance of being able to scale with growth in order to be able to maintain consistent services.
The popularity of the subscription box can be tied to the feeling of anticipation and uncertainty of what will be in the box when it arrives, like the feeling of opening presents on your birthday or during the holidays. Forbes reports that the subscription box offers a unique opportunity for lesser-known products to make their way to select customers that indicate interest in the service area by signing up. The article also reports that many times items coming from subscription boxes are not ones that a consumer would normally buy in a store.
In this sense the subscription box can offer a unique marketing tool by allowing potential clients to sample products, potentially bringing them on board for future purchases. The article suggests that quality, novel product selections with reasonable pricing will keep more subscribers.
Ottawa Logistics is focused in warehousing, order fulfillment and distribution throughout Canada and the U.S. with approximately 50,000 orders processed on a monthly basis. Contact us for more information and to find out how we can meet your needs.